BRAND LAUNCH

Company:
Better Place

Objective:
Launch the brand and engage the community in conversation about electric cars.

Role:
I project managed the brand launch including aligning of internal stakeholders, vendors, agencies and major partners like GE, Renault, Nissan and Mitsubishi. The brand launch took place at the Australian International Motor Show and coincided with was the launch of our new marketing website.

Results:
-  Over 240,000 visitors experiencing the brand
-  75% share of total coverage on top national news show
-  Over 20,000 expressions of interest
-  Successful website launch
-  Recognized as global best practice execution