CES 2015

Company:
NXT-ID Inc.

Objective:
Introduce consumers to Wocket, the world’s first smart wallet at the world’s largest consumer electronics trade show in Las Vegas.

Role:
I was responsible for the overall concept development and the end-to-end delivery of the event. This included coordinating the recruiting and management of vendors, suppliers, media and internal stakeholders.

In addition to the event itself, I was also responsible for the rebuild and launch of our two major websites (corporate and product). These both went live within days of CES and required a high level of engagement from a wide cross section of stakeholders.

Results:
-  “Top 11 most exciting products at CES” Wired Magazine
-  Over 15,000,000 earned media impressions
-  Thousands of intenders added to sales funnel
-  28% increase in stock price over event period