NXT-ID Inc. (Nasdaq: NXTD)

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WEBSITES

Responsible for the design and build of the corporate NXT-ID website and the Wocket Wallet website. Both projects were running concurrently and delivered on time and on budget within highly demanding parameters.

 

Throughout these projects, I was managing multiple stakeholders and vendors. Meticulous organization and communication made it possible to keep the projects on track and spec.

 

MEDIA

 

 

With multiple streams and business lines, the business has a constant need for new and updated media. I have strong experience creating impactful content for print, broadcast, OOH and digital. Depending on the project, content was either developed in-house, or outsourced to agencies. I was responsible for all content creation, placement and planning for the business.

 

Placements included local and national cable, digital, print and event specific activations.

 
 
 

Stile Education

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Brand Video
(90 sec)

When defining Stile's brand activation strategy, I focused on utilizing our limited resources to maximize the versatility of assets and deliver unique messages to all our stakeholder groups.  

This is Stile's first brand video and a good example of an asset which speaks to teachers, e-learning coordinators and principals in a clear, concise and engaging way. 

 

Printed Collateral

  • Brochures
  • Stationery
  • Banners
  • Flyers
  • Magazine advertisements
  • Handouts
  • Tech notes
 

Events

As a thought leader in the education space, I design events for Stile aims that challenge the status-quo and push boundaries.  By creating activations that engage visitors, Stile's displays provide impressive ROI and consistently exceed KPIs.

In 2014, working 100% remotely, I coordinated an international trade show tour for Stile.  A larger space from the previous year and international exposure meant that we needed an innovative way to capture delegate's attention in a cost effective way.  

Applying cutting-edge 3d projection technology, I built three mannequins (teacher, student & principal) who told stories about what it was like to use Stile.  Not surprisingly, they were show-stoppers everywhere they went.  With delegates mesmerized and intrigued, the stand staff had a captive audience.

 

Marketing Website

When redesigning Stile's marketing site, I focused on delivering a single seamless experience that would speak to all stakeholder segments.  

  • Strategy/ Concept
  • UX
  • Copy
  • Content
 


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Better Place

 

EVENTS

A highlight achievement was my successful management and delivery of Better Place's public launch at the Australian International Motor Show (2011), an event attended by an audience of over 240,000 people over 10 days. 

I executed this event on a minimal budget and attracted significant media exposure for the brand via national TV, print news and online news networks; thereby achieving the dual goal of delivering both above-the-line and significant below-the-line value for the business.

 
 

BRAND VIDEO
(90 sec)

I was responsible for management and production all video materials for Better Place Australia.  This piece was developed for use online and TV.  When creating this piece, we positioned electric cars as an accessible alternative to gasoline.  The objective was to make Better Place and Battery Switch technology synonymous with electric cars.

 

 
 

PRINTED COLLATERAL

 

Working with various stakeholders from across the business, I was responsible for development and management of all our printed materials.  My work resulted in a cohesive mix of advertising, collateral and educational publications for Better Place Australia.  This included pieces developed entirely in-house as well as work done with various agencies.


 

 

Photography