CES 2015

Objective:
Introduce consumers to Wocket, the world’s first smart wallet at the world’s largest consumer electronics trade show in Las Vegas.

Role:
I was responsible for the overall concept development and the end-to-end delivery of the event. This included coordinating the recruiting and management of vendors, suppliers, media and internal stakeholders.
In addition to the event itself, I was also responsible for the rebuild and launch of our two major websites (corporate and product). These both went live within days of CES and required a high level of engagement from a wide cross section of stakeholders.

Results:
> “Top 11 most exciting products at CES” Wired Magazine
> Over 15,000,000 earned media impressions
> Thousands of intenders added to sales funnel
> 28% increase in stock price over event period

Nasdaq Launch

Objective:
Coordinate all marketing and multimedia activities for the company’s Nasdaq launch.

Role:
I produced and activated all marketing assets for television broadcast, event location livery, post event press releases and for display on 3 iconic screens in Times Square including the 7 story high Nasdaq Tower. 

Results:

> Successful launch of the brand on the iconic Nasdaq

> Picked up by 4 major networks at Opening Bell

> Significant ongoing press coverage of brand and product